Bic were down in the mouth – their brand was the ultimate in disposability – a revamp was needed!
Falling in love for a week…
We pushed the boundaries, asking consumers to have an online love affair with the brand: to write love letters (& hate letters), & look for mementos of how great things used to be – culminating in an immersion workshop with the client team
And the flood gates opened and fond memories poured out
Like a reality makeover, the team emerged confident & feeling valued having rediscovered a heritage of fun & innovation.
The result? an emotional switch – from disposable to essential & available.
What we did