Real life is messy, random & unstructured – we take brands up close to find meaning

  • Consumers can’t always tell us what they do or why they do it
  • We don’t always know what we’re looking for until we find it 
  • Working ethnographically, we observe consumer lives in the real world (face-to-face and digitally)
  • We connect the dots to bring meaning to the complexity within everyday life
  • Our storytelling that delivers context and empathy
  • Our curated video libraries give teams fast access to the ‘best bits’
  • From the favelas of Sao Paulo to the pool-sides of Bel Air we translate what we observe into meaningful stories for brands