We believe there are two key dimensions for ideal product modelling success

  • First, help consumers articulate what they want
  • Consumers buy and consume, they don’t talk in detail about their aspirations, needs and product attributes
  • We use creative techniques to help consumers discover and articulate the product attributes they really desire


  • Then, designers need specific and actionable direction on attributes to design winning products
  • We translate consumer desires and needs into the meaningful, tangible guidance product design teams really need