We believe there are two key dimensions for ideal product modelling success
![](https://www.cabaretresearch.com/wp-content/uploads/2019/03/cr-serivce-product-modelling.jpg)
First, help consumers articulate what they want
- Consumers buy and consume, they don’t talk in detail about their aspirations, needs and product attributes
- We use creative techniques to help consumers discover and articulate the product attributes they really desire
Then, designers need specific and actionable direction on attributes to design winning products
- We translate consumer desires and needs into the meaningful, tangible guidance product design teams really need