More empathetic Design Thinking and UX
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We help design teams truly empathise with users to create more powerful, emotionally resonant design
Great design meets deep human needs, eliciting an emotional response and forming a powerful connection between user and brand
We bring actionable user-insight to all stages of Design Thinking and UX
Our research, psychological and brand expertise discovers opportunities for deeper empathetic connections that design teams can use to achieve a more positive emotional response to their designs
Our research expertise brings more of the emotional human into design
- Ethnography
- Agile qualitative research
- Consumer immersion safaris
- Co-creation workshops
- Employee and stakeholder engagement and input
- Concept and prototype evaluation
- Customer journey mapping
- Persona development
Our psychological expertise achieves deeper, richer, and more empathetic understanding
- Frameworks from the psychotherapeutic world uncover the unconscious needs and desires underpinning choices, drivers, barriers, motivations and the critical emotional response
Our brand expertise maximises the emotional connection with consumers
- As brand strategists we always look for opportunities to maximise the emotional connection between brands and consumers.