More empathetic Design Thinking and UX

We help design teams truly empathise with users to create more powerful, emotionally resonant design


Great design meets deep human needs, eliciting an emotional response and forming a powerful connection between user and brand

We bring actionable user-insight to all stages of Design Thinking and UX

Our research, psychological and brand expertise discovers opportunities for deeper empathetic connections that design teams can use to achieve a more positive emotional response to their designs

Our research expertise brings more of the emotional human into design

  • Ethnography
  • Agile qualitative research
  • Consumer immersion safaris
  • Co-creation workshops
  • Employee and stakeholder engagement and input
  • Concept and prototype evaluation
  • Customer journey mapping
  • Persona development

Our psychological expertise achieves deeper, richer, and more empathetic understanding

  • Frameworks from the psychotherapeutic world uncover the unconscious needs and desires underpinning choices, drivers, barriers, motivations and the critical emotional response

Our brand expertise maximises the emotional connection with consumers

  • As brand strategists we always look for opportunities to maximise the emotional connection between brands and consumers.