Great design meets deep human needs, eliciting an emotional response and forming a powerful connection between user and brand

We bring actionable user-insight to all stages of Design Thinking and UX

Our research, psychological and brand expertise discovers opportunities for deeper empathetic connections that design teams can use to achieve a more positive emotional response to their designs

Our research expertise brings more of the emotional human into design

• Ethnography
• Agile qualitative research
• Consumer immersion safaris
• Co-creation workshops
• Employee and stakeholder engagement and input
• Concept and prototype evaluation
• Customer journey mapping
• Persona development

Our psychological expertise achieves deeper, richer, and more empathetic understanding

• Frameworks from the psychotherapeutic world uncover the unconscious needs and desires underpinning choices, drivers, barriers, motivations and the critical emotional response

Our brand expertise maximises the emotional connection with consumers

• As brand strategists we always look for opportunities to maximise the emotional connection between brands and consumers.