Q: How can brands and creative agencies deliver more inspiring campaigns?
A: By using psychotherapeutic frameworks to unlock & inspire strategy
Psychotherapy brings a unique level of human understanding for stronger emotional connection
Accessing the deep psychological and social factors driving attitudes, motivation and behaviour
Uncovering consumers’ inner dialogues to understand how these work for or against comms objectives
Applying fresh strategies that leverage opportunities and overcome obstacles
Kick start and enhance strategic thinking with a psychotherapeutic perspective
Agile and low cost, but always inspiring – either a simple consultation, input into workshops, or observing consumer discussions
“I just wanted to say a huge thank you. I thought the de-brief yesterday was outstanding and invaluable. Not only that, but I recognisethis was all done with an incredibly tight turn-around time and very hectic schedule.
The fact we could write a commsbrief in an hour (which is unheard of), is testament to the clarity of thought and insight you delivered.” (Global Brand Director)