Q: How can brands achieve a more emotional response to design?

A: By integrating research, psychological and brand expertise within design thinking


We combine research, psychological and brand expertise to help design achieve a more emotional response

Great design meets deep human needs, eliciting an emotional response and forming a powerful empathetic connection between consumer and brand

We bring actionable user-insight to all stages of Design Thinking and UX

Together our research, psychological and brand expertise uncover opportunities for a more emotional response and connection

Our research expertise brings more of the emotional human into design

  • Ethnography
  • Agile qualitative research
  • Consumer immersion safaris
  • Co-creation workshops
  • Employeeand stakeholder engagement
  • Concept and prototype evaluation
  • Customer journey mapping
  • Persona development

Our psychological expertise achieves deeper and richer emotional understanding

Frameworks from the psychotherapeutic world uncover the unconscious needs and desires underpinning choices, drivers, barriers, motivations and the critical emotional response

Our brand expertise maximises the emotional connection with consumers

As brand strategists we always look for opportunities to maximise the emotional connection between brands and consumers.